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VOCAB - typography, serif, sans serif, kerning, leading, tracking, hierarchy
Key Points
Key Points
Know the difference between serif and sans serif.
fonts to avoid
fonts to avoid
less is more
less is more
Most projects only need a couple of font styles.
Most projects only need a couple of font styles.
Opposites Attract
h i e r a r c h y
h i e r a r c h y
Tells the reader or viewer where to begin and where to go.
leading
leading
The space between lines of text.
tracking
tracking
The space between letters or characters.
kerning
kerning
The space between certain types of letters. This is different depending on the font.
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